Welcome to farcool Domains

What's in a name? Everything. Online, domain names are elementary.

A domain name is the single most critical ingredient in any online recipe. When you take an idea or business online, where better to start than your own memorable domain name? We can find a great name and host your site for you.

Generic domain names can drive highly targeted traffic to your web site. Generic words related to your market are freely available as domain names in various extensions like "dot com". No matter what market you are in, we can develop a strategy.

How may we help you?

Securing the right domain names can be challenging. You can retain us to source a solution for you if your needs are complex by emailing for personal service and advice. Let's agree on a budget and I will do the rest. You may prefer to visit RealComEstate.com our growing brokerage and private domain sales site listing premium domains, mid range and meaningful low price point domains.

Why do I need a domain name?

Your company may have a great product. You might have all of your business tied into social websites. You might have a bricks-and-mortar store. You might already have a website on a hard-to-remember domain. Let me help you get a better domain name today. A memorable, short and meaningful domain name can give a clear advantage over your competitors. Don't wait until you are challenged by the competition.

It is important to note that I am not talking about poor quality domains of dubious relevance or without literal sense and appeal. Hopefully this will become apparent to those who read further. I thank you for taking the time to do so.

More than one domain?

You certainly may keep your existing domain and website - what I am suggesting to you, is to consider utilising domain names as a way to project your services and offerings in a way in which they can be better found. If you sell 'widgets' and your website is www.bestwidgetmaker.com that's good. Your hottest item is a red widget so, as an extension to that information, why not register www.redwidget.com and put a sales message on it. Next you prepare your Google advertising campaign to 'synchronise' with your new domain name. This can help reduce your ad spend - because your term 'red widget' which you use in your ad heading and/or text matches the domain name with the landing page. There is nothing wrong with this. No laws against it. The fact is, you need to find domains that match the key-words of your industry, products and services. You don't need irrelevant and money wasting domains or indefensible domains. The point being - you sell widgets, you can register or buy a good domain or multiple domains based on your industry's keywords which help sell your products for you. Plus by registering domain names you are also funding the web infrastructure. Think about that. On top of that, it can be far less expensive than traditional advertising which is not always quantifiable. Lastly, if you are not doing this then it's simply a matter of time before you notice that someone in your market is - at which point it may be just a little more difficult to get a boost. From real-life experience, if you see the value of this then I recommend you to not wait.

Google Update Expands Upon My Red Widgets Example

Note: The above paragraph was added to this website and was live on Nov 24, 2011. Interestingly, on Dec 1, 2011 this relevant post appeared on Google's blog. An interesting read. Rather intriguingly, they too mention not only widgets, but also "red widgets", and further, "rare red widgets". This truly illustrates and echoes my point. The main take-away being: Google (and every other search engine) is constantly refining their search algorithm to make it more likely to be able to find more exactly what you're searching for. One of their examples on their post link, is that a resulting listing for the search term "rare red widgets" will now more likely rank higher in search results than broader terms such as "widgets" or even my basic example above "red widgets".

That's great news IMO. The fact being, consider your actual products and services, what they are called, consider registering those domains and using them for supporting websites, landing pages for your existing online ad spend.

You may spend hundreds of thousands, or many millions of dollars developing and testing a new line of architectural grade widgets, so for example register "ArchitecturalWidgets.com" a generic domain for around $10 plus hosting etc. and own that space. "HighTensileWidgets.com" - "SculpturedFineGlassWidgets.com" etc. So when you run your existing online advertising campaign for these new products, rather than just sending a searcher (who clicked on YOUR AD which you paid for through Google or other search engines in the first place) to a deep page in your existing hard to remember website, make your ads for your "rare red widgets" and land them on the domain with that purpose built campaign that matches your online ads' message with the URL. Give a compelling suitable message there. Offer a single action (a big button call-to-action as is currently typical on many websites). They may complete that action (purchase or sign-up etc.) without having to navigate away. You may benefit from NOT having to alter your existing website (which may be orders of magnitude more costly to do so, and itself may be operating perfectly well for your requirements as it is). Your ads therefore won't impact your main website's ranking. You can change your landing pages to suit your existing or evolving strategy - measure the results - expand it - the long-tail can provide real websites, real results and enthusiastic businesses can make better returns utilising "long-tail" domains if it suits their products and advertising and pleases consumers. When you do update your existing web-site, include links out to your generic domains - have info sections for your products on those as well as your marketing/ads. There is no single correct way of doing things. Just your marketing budget and someone to apply these ever-more prescient techniques to your specific online business.

Another example if it's required: You already manufacture great tennis gear and sell exclusively through your carefully chosen brick and mortar stores who may also have their own online retail websites. You notice a region that is growing fast, YourTown. You think to register "YourTownTennis.com" and find that a domain investor already owns this and has none of your outlets mentioned on it. You may consider that domain the most useful that you could use to market your gear to that market. You may need help acquiring that domain. You might like help in researching other domains along those lines. You may wish to allow your outlets to be featured suppliers on a website on these types of domains. They will have your credibility built into them and you can act as your own directory service for those outlets - or as mentioned above, exclusively use them as landing pages - which need not be indexed in search engines at all given that your goal is to only advertise on those to people who have chosen to click your ad. You are not defacing the Internet, you are simply making certain that your online marketing is in the proper channels whilst amplifying your presence.

Cost Benefits

Just because a domain may be registered or purchased for a fraction of an industry-wide marketing budget often causes marketers to view them as not too important, after all many of them get to spend your budget on traditional media who treat your marketers well. I am speaking here about "relevant" domains which help you own a part of your industry's online space going forward for the foreseeable future. I am not talking about non-relevant domains with crummy or dubious value. I am speaking of real generic domains which add exact match finesse and benefits to your existing marketing efforts. Some benefits may include better click-through rates and multitudinous other advantages such as owning access to more confident and loyal consumers of your product and service type. Lower ad bid rates. A domain can become a valuable asset over time. Now iterate this notion to whatever business you are in. Think of how many campaigns you launch in a year and at what cost, how many of your products or services or industry terms will be locked up by your competitors as generic domains in the coming years. That has already been happening for years and new TLD offerings may or may not benefit you. It may have cost you less to look into this 5 or better 20 years ago of course - but it will almost certainly cost you much more in the following years if you do not begin a domain strategy. There is no doubt that if a competitor doesn't beat you to all the relevant and valuable key-word term generic domains in your market, then a domain investor who has no interest in helping you nor selling inexpensively to you could do so. That may not be the end of the world to you because you've always done well with a traditional marketing mix and a successful online presence. I am simply advocating adding at the very least, another layer to your strengths - a desirable edge to that online spend - one which may also pay further dividends down the road. For example, if you sell your company in some years, these domains could make up a substantial asset. It is NOT unheard of for a company to buy out another company primarily to 'get at' their premium domain names.

If you are looking for red widgets, which do you like better - and which do you think you would click on?

The above illustrates pretty clearly that although both sell widgets, only one will get the click and potential business from the web-searcher who if we remember is looking for "red widgets". Let's look at what happens when you want to run those ads to attract those elusive red widget lovers. In simplest terms, the ad on the left will cost more to run on the key-word term "red widget". The ad on the right will cost less per click because it will foster higher click-through rates - firstly because it looks correct (heading, content and URL is the most relevant domain name possible in our example), it has the terms "red widget" inside the ad copy and in the URL - and if the URL is in the search index, then there's a strong chance of it showing up in the search engine results page (SERPS) also. So, what could have made the ad on the right better? Perhaps, the URL could have been "RedWidgets.com.au" if the advert was targeting red widget seekers in Australia - again, possibly reducing the overall advertising budget. When our engaged party clicks the ad, they see a purpose built landing page with the call to action - and links to further info at your main HQ website etc. This does NOT have to cost as much as some might think however, the value it could add to your overall web marketing strategy could be the difference between your business crowded with competitors at a similar level of visibility, or your business gaining the leading market share and possibly providing the legs to expand into other markets. It's just one component, but it's a possibly inexpensive component with a large potential upside. I could say what are you waiting for? You might be waiting because those good domains cost a lot of money. Granted, many great domains have rightfully been registered. Some are available to purchase, others may 'drop' and you could also use variants. The main differentiator between good and bad domain names is that each has a value of its own - it is what you need to achieve that can determine the value of any domain name. For example, a good domain name worth $100 to a domain investor could sit un-used until you purchase it and it becomes a linchpin within your online properties. Your use of, and ownership of this domain may therefore make it worth many thousands or more to an investor or more likely, a competitor in business. You have 5 like this? 50? 500? 5,000? 50,000? 500,000? Regardless of the size of your business or number of good domains, once your nearest competition sees you using domains they could have also used, the difference will be that you will be the one who has that little less to worry about into the future. That's not a wacky theory to scare companies into investing in domains, it is simply what happens and has been happening since the dawn of the dot com age. It's amazing that there is still time and space to move today and having watched this for 20 years, I would say that it's still a great time to invade the online domain territories. After all, there has been some downturn in economies and many good domains have been dropping from the registry, making some amazing opportunities available. Surely, that's worth looking into? If so, and if you were inspired here, please let me know.

Those who do not wish to pay proportionately for a GOOD URL should not complain about those who do. Those who do can clearly set themselves ahead of other search results for carefully tailored online advertising. At something around $10 per year to register existing domains that might fit your campaigns, it should be apparent that this is where much rubber will be hitting the road in the online retail space for years to come.

Why I Could Help Your Business

Ideally, you already have an existing business with a well organised marketing budget. I may be able to help boost your traffic by employing targeted domain strategies unique to your situation while adding value to your company's bottom line by owning any number of your own product/service/industry's defensible generic domain key-term portfolio to use for your marketing purposes). You can then own the traffic from strong defensible generic domain names. These valuable domains could be bringing you new customers through targeted landing page campaigns. You've probably seen ads on parked domains before - so why not own some of the best of those domains relating to your industry, instead of allowing your competition to advertise on them?

A quick Australian overview: At the moment there is much discussion brought about by some leading major retailers who are only now starting to venture more purposefully into full-service online services. Some have bemoaned how "the Internet" is making it hard for them to do business as they have always done in the past. Many have valid points but the bottom line is that they are at this point in history recognising the need to be able to project themselves into the online space and in an effective manor. Large retail chains have faced stiff competition from undercutting online stores (who reap the benefit of not having swathes of brick and mortar retail space which is falling in value yet presenting ever more costly to maintain and expand further). Then they expect consumers to switch off their computers and buy from them because their message is often along the lines of "We can't do this online thing, so come on in and pay a bit more for personal service!". This rings hollow with a growing contingent of consumers who have experienced first-hand the value of purchasing identical or near-identical products for less online and who in increasing numbers themselves bemoan the dearth of personal service offerings in stores. For every great customer service experience I have in a store, I can probably count near to a dozen poor experiences. Somehow, online, in my experience, as long as I "get to the right domain name" I can expect better than friction-less customer service. In a way, many "old" retailers have been surprisingly derisive of the new generation of e-tailers who have simply seemed to come from nowhere. Some large retailers want to change rules about online sales to their benefit but the long-term and short order reality regarding those pleas is that "the Internet is not going away any time soon". New rules may come in, things may change in some ways, however, in general, the online retail market is still growing whilst other real-world properties are swept up by those who are embracing change. If YOU are one of those retailers in a pickle maybe I can be of help to you, by way of consultation at least. You may simply need an outside perspective? Frank and fearless advice perhaps? Someone who's not on your internal payroll and hoping to 'heroically rescue' and take over YOUR company once they finish with helping to steer YOU right into the proverbial brick-and-mortar wall?

Expertise

I see that many people read this and my other sites. Many go on to try to do all these things themselves. Many get it right. Many waste untold hours and resources to end up with minimal or negative results. If you have the budget, take advantage of my knowledge in this area. I have been studying the Internet's progress from multiple viewpoints for 20 years. Academia, corporate, SMB and off-line to online businesses strategies, the arts, media, social etc. My interests have included search and domain related fields having spent much of the last 10 years focussing on domain names. I saw the first domains being registered but at the time said "I'm not ready". I never want others to make that mistake. Never believing the myth that there are no 'good domains' left, I have consumed and experienced many years of research and experimentation in this area. You may have your own web staff however they may not understand what I'm talking about here. Some will know about it. Some will be diametrically opposed to it because they believe that the Internet should only be for non-commercial purposes. They may take your pay-check for updating your site yet privately deride how companies are ruining the Internet, yours included. They may have forgotten that the dot Com domain extension was exactly for this purpose; to allow commercial use of the Internet, without which, there would likely be no Internet.

Nothing I propose should be construed as not 'making the Internet a better place' if you look at what I'm actually saying (bookmark to re-read if you're not certain yourself) which equates to: "Get your commercial prod/servs onto commercial domains and out of the face of those who are seeking to use the Internet without seeing your ads". It seems that as time goes by, every new year of graduates flood the 'net and people do tend to forget that the best visitor to your site is an enthusiastic seeker of your type of item or service. You waste your own time and money by attempting to drag every 'gamer' out of their cave just to see a hideous pop-out advert they click away from. My message if it can be distilled: "Make more business happen with the power of generic domains". That's all folks. If your existing web team gets it, you're already ahead of the curve. However, if you or your web team do not have the hours available to apply to this type of strategy and other tasks relating to your domains, farcool is here to assist you so that you may more productively concentrate on your core business roles.

If you found this information valuable please consider emailing for a consultation rather than going it alone. I am talking about doing some in-depth things which may or may not cost time and money. I am happy to help out if you DIY or have used your web-team and it doesn't make sense to you - feel free to email for assistance.

If you prefer to register your own names online yourself please visit our secure, full featured online store for some of the best prices on the market, seriously - all with 24/7 support via email or phone. Many other options are available to clients by arrangement.

Domain portfolio: The domain names listed below is a small sampling of the growing farcool portfolio. We also manage and broker domain names for clients under their ownership as mentioned above.

Each domain name has a purpose - every name has its own intrinsic set of metrics. Some are intended for eventual build-out into businesses of their own while others are potentially of interest to domain investors, commercial registrants or for the targeted traffic needs of clients.